The Porsche 911, since its introduction in 1963 by the Porsche AG company of Stuttgart, has always maintained itself as one of the premier sports coupes on the market. They've done this by sticking closely with their initial successful design, a rear-engine sports car with independent rear suspension and a distinctive Porsche look, while updating the technology of the vehicle through the years to match other cars in the sports coupe class.

The Porsche 911 was first introduced to the public in 1963 at the Frankfurt Motor Show. Originally the vehicle was designated the Porsche 901, but after a naming dispute with French automaker Peugeot the name was changed to the 911, with only 82 of the 901s built. The original model was a four-seat version, though the rear seats were extremely small. It featured a 130 PS flat-6 engine that was air-cooled and could be purchased with either a four or five speed manual transmission.

In 1966 the newest model the 911S was produced, featuring a 160 PS engine and alloy wheels. By the time of the 911S introduction, the 911 had been sold in the US for only the past year, but was gaining in popularity. In 1969, Porsche increased the wheelbase for the 911 to increase its handling capabilities and fuel injection was added as well. By 1973, all 911 models in the US were further modified with a new engine that provided quicker acceleration, new transmission capable of handling the new engine and a continuous fuel injection system made by Bosch. By that time, the 911 was gaining some attention as a racer as well, with stunning performances at the Daytona 6 Hours, the Targa Florio and the Sebring 12 Hours.

The constant upgrades with the release of each model became a selling point for the Porsche as well as a method to keep it as one of the top choices for those looking to purchase a sports coupe. Much of the upgrade technology was derived from the racing models. This commitment to bringing racing technology safely to the streets was extremely noticeable with the introduction of the Type 964 model in 1989. The newest 911 model was a four-wheel-drive vehicle with ABS brakes, power steering, coil springs and a 3600 cc engine. A rear spoiler was included as well, which deployed when the Porsche 911 hit high speeds.

Porsche continued to innovate with their models, switching to water-cooled engines in 1998 and finally changing the body shell from the original 1963 design. By the time of the release of the 997 in 2005, Porsche was looking to regain some of the stylistic glory of earlier models, returning to a somewhat retro look in the vehicle's interior while maintaining a sleek modern look on the exterior. Incremental upgrades continued until the release of the 991 series in 2011, which represented only the third 911 platform since the initial release. The new automobile was designed to increase fuel economy as well as performance. Its new 350 HP engine, aluminum construction and electro-mechanical steering hits the design mark, reducing fuel consumption up to 16% while maintaining the power and control for which the Porsche 911 has always been known.